Google takes another swing at Amazon with storage pricing

Google takes another swing at Amazon with storage pricing

Google Compute Engine

With Google’s recent announcement of general availability of their cloud computing service, Google Compute Engine (GCE), it seems they’re finally ready to start taking on Amazon at their own game and compete in the world of public cloud computing, full time.

Although GCE has been available to the public since June 2012, it’s been officially in beta status, which pretty much turns off any business or serious user from even considering it as a viable alternative. Now, however, the system is in full production, with a promised uptime of 99.95% (matching Amazon’s promised SLA) and promising higher performance.

Charges, as with most public clouds, are somewhat confusing, with charges being by the minute of use, with a 10 minute minimum and rounding up to a minute after 15 seconds of use.

Officially supported operating systems are predominantly Linux based, including CentOS and Debian, each with a customised, Google built kernel and also RHEL (and therefore CentOS too), SuSE, SELinux and FreeBSD, all out of the box. No mention is made of Microsoft Windows.

Although Amazon has the market domination in public cloud at the moment, Google has a few things in its favour; namely massive networking capacity between datacentres, extraordinary power in those datacentres and the ability to run their GCE environment at much lower margins, as it’s not one of their core businesses (yet).

With this in mind, Google cut the cost of storage in the GCE this week by 60%, which is, let’s face it, substantial. Costs are now in the order of 4c per GB (for US customers – Australians, don’t get too excited yet), which is far lower than the 11.5c Amazon charge for similar storage.

Google also now has the edge on virtual server instances, with a price of 10.4c (US) per hour on a 3.75GB RAM, single CPU instance, compared to Amazon’s 12c per hour, although each offerings have different CPU make ups.

As always, public cloud pricing and comparisons remain murky at best, however the clear news here is that Google is signalling the game is on and they’re here to play.

About the Author


RodneyI'm a veteran of way too many years of IT (although I still love it) and I currently head up the techincal work over at Host One (major sponsor of this site), where I'm also a partner. Feel free to ask me anything about Cloud Computing and I'll try to be helpful, in a non-salesy kind of way.View all posts by Rodney →

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